We live in a world where getting information is just a click away. Almost one in every four people in the world is on social platforms uploading pictures & videos, tweeting, updating statuses or sharing new thoughts and much more. Thus, it can be said that social media has become an active part of our day-to-day life which cannot be ignored. With the growing technology, social media has grown larger for entrepreneurs, businesses, organizations to target the right set of audience. Artificial Intelligence or AI is creating a better experience for users on social platforms.
Let’s explore how does AI work in understanding human behaviour on popular social media platforms like Facebook, Twitter, and Instagram?
Artificial Intelligence in Facebook
The business module of Facebook is highly based on learning about the behaviour of its user base.
- Deep Learning Technique (DL)
The Deep Learning technique doesn’t require any specific data from an image. Let us take an example of any food dish; there are multiple images of that particular dish along with some videos. Deep Learning method can analyze the context of those videos and images and through that analysis, it can understand what are the contents of that media with the meta and text available/. With the DL technique, the frequency of appearances of products, along with the videos and images helps in the placement of ads for the people who share the same interest.
- Deep Text
This tool is developed by the Facebook team for analyzing the words in the posts shared by individuals. The context of these words with other words around is analysed by the neural networking to understand the underlying meaning.
- Face Recognition
Another amazing technology, Deep Face is used to recognize human faces in two or more than two different images. This tool has more accuracy than human beings in case of recognition of human faces.
Artificial Intelligence in Twitter
Twitter being another widespread social networking platform, has been monumental in event promotion, marketing, etc. apart from instant messaging and micro-blogging.
- Tweet Recommendations
With a huge number of tweets in every second, Twitter uses artificial intelligence to recommend the most relevant tweets first to the user timeline. Earlier the tweets highlighted in reverse chronological order. The use of Natural Language Processing (NLP) helps in analyzing thousands of tweets per second.
- Removal of Hateful Accounts
There are multiple instances of accounts posting hateful and racist tweets and here AI plays a vital role in identifying and removing those accounts using an algorithm.
- Image Cropping Tools
AI-inspired neural networking helps twitter to enhance user experience. In a way, it helps in identifying and displaying only the attractive part of an image to be used as a thumbnail in the tweets.
Artificial Intelligence in Instagram
As a social media platform, Instagram has taken over like a thunderstorm. Due to the increasing engagement rate, Instagram is proven to be a great marketing tool for brands as well.
- Discovery of Experiences
It is recorded that, there are millions of photos uploaded on Instagram daily and the search function is highly dependable on the photos being uploaded over here. AI helps the users to find images related to their interest, experiences, and events and so on.
- Miquela – Instagram’s Own AI Influencer
Instagram’s own AI Influencer gives tips on fashion blogging. It is like human-robot posting captions on photos or posing as a fashion model etc.
To conclude, it can be said that Artificial Intelligence is incredibly helpful when it’s being used as a social media monitoring tool. With the reports which you get from it, you can understand the behaviour of your audience and in the long run, you can use it enhance your marketing strategy.