Facebook’s advertising platform is evolving day by day whereas adding more options to enhance your targeting option. Advertisers, who look for maximizing Facebook ads performance mostly are not aware of how to make the targeting option better which in furtherance leads to missing out of opportunities.
Over the years, some online marketing agency did an in-depth analysis to help you out with the Facebook ad strategy.
Here are some of the popular and effective practices to optimize your Facebook campaigns.
1 Fix the right objective for your campaign that drives business value
Facebook ads success is no longer measured by running ‘Page Likes’, ‘Website Clicks’ or ‘Engagement’ campaigns. You can find from Facebook Ad Manager that Facebook offers a number of advertising objectives which helps your brand to reach out business goals. Moreover, there is an addition of advertising objectives like ‘Awareness’, ‘Consideration’, and ‘Conversions’. Each category offers different ad units which will help to achieve desired results.
Let’s talk about Awareness, which generate interest in your product or service, to be precise brand awareness helps to reach out to more people who will recall your ads thus, increasing your brand awareness. Another objective of awareness is to show your ad more to the audience which in turn increases the reach.
If we speak about consideration, a number of objectives need to be discussed like
Traffic- increase in the number of visits to the website
Engagement- Getting of a maximum number of people to your post or page
App Installation- Sends people to the app store where they can download your app
Video Promotion- To promote videos that shows product launches or customer stories or any interesting footages related to your business will raise brand awareness.
Lead Generation- Collection of email addresses or phone numbers of people who are interested in your business.
Getting Messages- Try to engage in conversations with the people who show any kind of interest to your business by answering their queries and offering support to them which will generate leads.
Coming to conversions, the objective is to encourage people interested in your business to purchase your product or avail of your service. To track your conversions, use the Facebook pixel or app events. Through catalog sales, show your products from the catalog based on your targeted audiences. There are a lot of options, so don’t get puzzled choose the right objective that drives value for your business.
- Placement Optimization
Whatever is your objective, Facebook ad placement is very important. The placement list includes Facebook News Feed, Instagram feed, Stories, Audience Network, and even in Messenger. As per Facebook, the best way to optimize is to better activate all placements and run the campaigns. The more placements you will use, the more you are close in achieving your desired results.
- Budget Optimization
The campaign budget optimization is an effective way for advertisers of optimizing the way a campaign uses budgets and ad sets. Through campaign budget optimization Facebook will monitor the best opportunities to achieve the desired objective across the ad sets and prior to that will emphasize the budget to the ad sets that are really performing well.
- Prioritize the Creative looks Great on Mobile Device
Don’t forget that social media is a predominantly mobile affair so; keep this in mind while setting up your Facebook ad campaigns. You can serve ads across Facebook and Instagram, so ensure that your ad creative is bright, engaging and looks attractive on the small screen as well. As most of the audience access, social media profiles on mobile devices so focusing on mobile first creative will enable to get more users into the marketing funnels. So make sure your ads look appealing on mobile and be sure that your video ads are under 15 seconds.
- Understand the measures of targeting
Earlier the goal of Facebook ad targeting was too specific however, in the course of time the evolution in the ad platform has brought certain changes. When you opt for specific targeting it can drive your costs up. If you are serving ads to a specific group of people Facebook ad system goes after those set of people who are already being targeted by other advertisers. But when you start targeting a broader sphere you will automatically serve your ad to the targeted audience who can opt for your desired objective action.
Hopefully, these tips will help you better target your campaigns and yield better results for your business.