Social media is a separate world with various and varied opportunities to earn good amount of profit for your business. Since half of the world uses mobile devices a lot there Instagram stands a chance. It is gaining popularity day by day with millions of active users thus becoming the most popular social media platform in the world after Facebook. With a huge number of users, social media is tremendously growing and enhancing the market.
As of now, Instagram manages to secure its place in the competition with other social media platforms but, how?
Wondering how to increase engagement, likes, and comments from customers in 2019?
There are social media marketing agency and varied algorithms that are competing for getting people’s attention, but it’s hard to increase Instagram engagement.
Instagram is one of the best places to promote your brand online and build a community that supports your brand. Here are 5 tips to level-up your Instagram strategy for 2019.
- Identify the performing content and improve engagement
Identifying which content works well and can perform the best for your targeted audience is really a difficult one. If you are an e-commerce brand then the struggle becomes really hard. The best way is to keep an eye on each of your posts and record your audience’s reaction to your content and calculate the engagement rate. Once you manage to get the data you can compare and contrast the post’s performance against each other. You will be able to spot the trend what content types perform best and help you to reach your goals, more followers and more sales.
With the Instagram analytics tool, you can save time and automatically calculate your engagement rate and track content performance.
- Know what’s The Best Time to Post on Instagram and Grow Your Followers
It’s important to know who you are targeting but in the same way, it is equally important to know what to post. If you want to have a great number of followers, then having knowledge about what time your followers are mostly active on Instagram is the key to your success story. If you post at the time when your audience is mostly active then you can get reach and engagement for your content.
Most importantly you can gain insight directly from your Instagram profile where an in-depth data will be available showing that at what time of the day your audience was mostly engaged and active.
- Post content on Instagram Stories and Serve Your Audience
The content you post on Instagram stories is something that people will be viewing and it can be used as a source of inspiration. Navigation metrics like taps forwards, backward, and exits will better help you to understand better how your audience is reacting and engaging themselves to the story. Through Instagram stories analytics you can track the performance of the content.
- Create Effective IGTV content
IGTV is the talk of the town. It is available in a stand-alone app within Instagram and the video can be even one hour long. If you are creative enough then create content that captivates your audience from start to end. Through audience retention rates for IGTV shows you can understand your audience’s engagement ratio throughout your video.
- Track Click-Through-Rates and Drive more Traffic to your Business
Focus on the CTR driven from your Instagram stories wipe-up feature, and the website link added in your bio section if you are looking for more people to visit your website or online store. Additions of GIF and swipe-up stickers help you to gather the attention of your audiences.
Your content marketing strategy can greatly enhance your Instagram goals for 2019. So before you plan to integrate any strategy take out some time and track analytics and follow all the Instagram metrics.